Quotes for Public Speakers (No. 285) – Brent Kerrigan

Brent Kerrigan – Brent Kerrigan – Canadian Speechwriter and Founder of Global Speechwriter

The cold truth is that audiences remember little about any speech. We may believe they have an infinite ability to remember our funding analysis and statistics, but they will remember one or two points, at best. We must therefore present information in a way that is not only easy to understand, but also easy to remember.”

— Brent Kerrigan

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About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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6 Responses to Quotes for Public Speakers (No. 285) – Brent Kerrigan

  1. Spot on! Ultimately, the purpose of any talk is to inspire people to act after you finish. So they need to remember what to do, and why it’s important.

    Along those lines, you might find these mnemonic techniques of interest. (Among other things, that post links to 2-min videos by Dan Pink and Nancy Duarte, and also refers to the SUCCES acronym from Made To Stick.)

    Liked by 1 person

    • John Zimmer says:

      Thanks, Craig. I often point to “SUCCES” as an example of a good use of acronyms to help us remember something.

      Like

      • I love the content behind “SUCCES”, but it think it’s a terrible acronym. That’s mainly because it’s misspelt, but also the S and C are repeated, and most of its letters stand for adjectives but its last stands for a noun. So I actually suggested a new acronym (“STICKY”) as a replacement for it.

        (I’m a huge fan of well-made acronyms, so the rest of that post explains 5 benefits they give speakers and audiences.)

        Like

        • John Zimmer says:

          I don’t mind “SUCCES” but that’s probably because I am used to it. I agree about the final letter not being parallel to the others. Funnily, I do a lot of work in French as well as English, and in French, the word for “success” is “succes” so it works in that respect, although two of the six letters don’t match up with the French translation.

          Like

  2. Philip Selby says:

    John,

    I am amazed that many people at club meetings remember a prize-giving speech I gave years ago about a girl I met in a hammam (who turned out to be a witch). A reflection on my oratory, or just that the image of a girl in a bikini leaves its mark?

    Best wishes, Philip

    Liked by 1 person

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