Tag Archives: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Powerful “Stories of Unlimited”

This morning, I was rereading the chapter on storytelling in one of my favourite books, Made to Stick by Chip and Dan Health. (To see the seven-part series that I wrote on the book, you can find all the posts here.) Our … Continue reading

Posted in Making it Stick, Stories and Storytelling | Tagged , , , , , | 4 Comments

Why Too Much Data Can Be Bad

Seth Godin is the author of ten books about marketing, change and work that have been bestsellers around the world. His blog is one of my favourites. Below is a post that he wrote cautioning against the overuse of data. It is excellent … Continue reading

Posted in Delivery, Seth Godin, Slide Presentation | Tagged , , , , , , , , , , | 5 Comments