“It takes a lot of work to breathe life into an idea. Creating an interesting presentation requires a more thoughtful process than throwing together the blather that we’ve come to call a presentation today. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”
— Nancy Duarte
She hit the nail on the head, didn’t she?
Thanks for the post, John!
Hi Fred, she certainly did. I am in the middle of her new book, “Resonate”, and it is great. Watch for a book review here in the not-too-distant future.
Thanks for the comment and all the best for 2011.
John
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