Quotes for Public Speakers (No. 87)

Chip and Dan Heath - Authors of "Made to Stick"

Chip and Dan Heath – Authors of “Made to Stick”

“[S]tories are told and retold because they contain wisdom. Stories are effective teaching tools. … Stories illustrate causal relationships that people hadn’t recognized before and highlight unexpected, resourceful ways in which people have solved problems. …

“The story’s power is twofold: It provides simulation (knowledge about how to act) and inspiration (motivation to act). Note that both benefits, simulation and inspiration, are geared to generating action. … [A] credible idea makes people believe. An emotional idea makes people care. … [T]he right stories make people act.” — Chip and Dan Heath


About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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