William Zinsser (1922 – 2015) American Writer, Editor and Literary Critic
“Who can understand the clotted language of everyday American commerce: the memo, the corporate report, the business letter, the notice from the bank explaining its latest “simplified” statement?
“What member of an insurance plan can decipher the brochure explaining the costs and benefits? What father or mother can put together a child’s toy from the instructions on the box?
“Our national tendency is to inflate and thereby sound important. The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn’t think of saying it may rain. The sentence is too simple—there must be something wrong with it.
This was great John. Thank you for sharing.
Thanks, David. Everyone should read Zinsser.
The book is on my reading list.