In my previous post, I looked at some of the ways in which a prop can add some real value to a presentation. In this post, I want to give some suggestions when it comes to using props.
To this end, I offer ten tips for your consideration. For most of the tips, I have added a video clip of a speech or presentation that shows the idea in action.
1. The prop must be relevant to the message. It might seem axiomatic, but without question, this is the most important rule for using props. If the prop does not, in some way, contribute to the objective of your speech or presentation, you should not use it.
Example: Jill Bolte Taylor used a human brain during her amazing talk about the massive stroke that she had and the insights into life that she gained from it (2:30-3:45). The prop was effective because it gave the audience a very visual, very memorable sense of the basic structure of the brain, which was important for the rest of the talk.
2. Make sure the audience can see the prop. The larger the audience, the more care you must take to ensure that everyone can see the prop. It is frustrating for those who are sitting at the back if they cannot see it. Even for small audiences, a speaker must be sure that people can see the prop. This means holding it up or setting it up high enough and for long enough so that people can get a meaningful look.
Example: In this talk by Bruce Aylward, which I analyzed here, Bruce used a very small prop in front of a very large audience to open his talk (0:35 – 0:55). However, the prop worked because a video of Bruce was being projected on a large screen for the audience and Bruce held up the vial long enough so that people could get a good look.
3. Use the right number of props. If you use more props than is appropriate for your presentation, there is a risk that it will come across as Vaudevillian rather professional. There is no “right” number of props to use, though in many cases, one will suffice. It depends on a number of factors such as the amount of time you have, the nature of the props, whether the props are related, etc. No two speeches are exactly the same and each requires its own “recipe” to turn out right. Use props the way you would use spices when cooking—judiciously, to enhance the flavour, not overpower it.
Example: Daniel Kraft gives a terrific presentation in which he convey an incredible amount of information about harvesting bone marrow. In addition to video and PowerPoint slides, Kraft—whose speech I analyzed here as part of my series on the book Made to Stick—used five props in four minutes. But he used them well.
4. Make sure the prop works. The more complicated the prop, the greater the chance that something can go wrong. Test it, test it and then test it again beforehand. This is especially important if the prop forms a key part of the presentation; for example, if it is an invention that you are revealing to the public.
Example: In this TED Talk, Markus Fischer shows his audience (starting at 2:00) the robot that he and his team invented. It looks and flies like a real bird and is truly remarkable. There is a lot that could have gone wrong with this prop (including crashing into the audience!) but it worked like a charm (twice). I have no doubt that Markus and his team tested it over and over before the presentation.
5. Have a backup in case the prop doesn’t work. Many props are simple items with few or no moving parts. The chances that they will not work are next to zero. But what about complicated props like the robotic bird above? Or what if you forget or lose your simple prop? Can you adjust? Do you have a backup plan?
Example: In the video above, everything worked well. But to be on the safe side, I would have had a video of the robotic bird flying just in case something went wrong with the live presentation. Perhaps Markus Fischer did have such a video. We can’t be sure because he didn’t need it. But it would be a nice insurance policy to have.
6. Be completely comfortable with the prop. The speaker must be comfortable in handling the prop from start to finish. This means revealing the prop, handling it, operating it (if applicable), putting it away and, of course, speaking about it.
Example: For a memorable example of the need to be comfortable with a prop, this speech by Chris Bishop certainly fits the bill. The prop in question is fittingly referred to as the “swinging ball of death” and if you watch the short video below, you’ll know why. (My thanks to Max Atkinson for brining this clip to my attention.)
7. Where possible, keep the prop hidden until you need it. Now this is more easily done with small props that you can keep in your pocket or behind the lectern. However, it might be possible with larger props if you have a big stage with a back curtain or wings. There are two main advantages with keeping the prop hidden: it will not distract the audience while you are talking about something else; and the impact of the prop will be greater if it is only seen when you reveal it.
Example: When I participated in the 2009 Toastmasters District 59 Humorous Speech Contest, my speech was a good-natured spoof about men evaluating their wives’ ability to argue. At one point, I talked about how when they yell at their husbands, wives have to remember not to go on and on. In Toastmasters, a red card is universally recognized as the sign that you have to wrap up your speech. I found a way to incorporate this into the speech (5:30 – 5:40). I used a red card as a prop, but kept it hidden until I needed it. The card had the intended effect.
8. If you talk about the prop before showing it, build a sense of anticipation before the audience sees it. Doing so will focus the audience’s attention and give the prop greater impact when it is revealed. Of course, this requires the right choreography and the prop needs to live up to the expectation that you create; however, when done well, the effect is powerful.
Example: A classic example of this technique was when Steve Jobs revealed the MacBook Air for the first time. Note how he used the comparison with the Sony notebook to build up interest and expectation. And having the MacBook Air in “one of those envelopes we’ve all seen floatin’ around the office” was a stroke of genius.
9. Be creative with your props. I’ve written elsewhere about the importance of being creative when it comes to preparing a presentation and the same holds true for props. With thousands of objects from which to choose, use your imagination and try to think of unusual props that would have a real impact on your audience. One idea is to think about metaphors or analogies for the points you are trying to make and then look for the relevant item. It might be as close as your kitchen cupboard.
Example: I thought that Bill Gates’ releasing a bunch of mosquitoes in the TED auditorium while delivering his talk about malaria was brilliant (5:10 – 5:35). It was creative, unexpected and definitely grabbed the audience’s attention.
10. Put the prop away when you are finished with it. Unless you will need to refer to the prop again, I recommend putting it away (or at least to the side) once you are finished using it. Otherwise, the prop could be a distraction for the rest of your talk.
Example: In most of the videos above, the speakers either put the props away, put them to the side or had assistants take away the props when they were finished with them.
The next time you have a speech or presentation and are looking to add a little “oomph”, consider using a prop. If you do, the tips above will help you get the most out of it.