Who knew that PowerPoint could make you feel all warm and fuzzy? But kudos to Microsoft for this commercial. Very clever.
I have to give the young man credit. Heck, even I’d buy him a dog after that!
But as humorous as this commercial is, there are some important lessons that we can learn from it:
- The young man was clear about his key message: Buy me a dog!
- His title was clear. As the young man said, “We might as well get right to the point.”
- His first slide had a nice image and lots of white space.
- He chose a simple theme that did not distract from the main message.
- He used an appropriate font for the presentation. The letters were large and sans serif. (In case you are wondering, the font is called “Kristen”, which is also my second daughter’s name.)
- His chart was well designed. It had a clear title, a well-defined axis and was simple to understand. It was also two-dimensional.
- He used video—an excellent tool that, in my opinion, is still underused in slide presentations—to add some real emotion to his message.
So, how did the young man do on the day of the big PowerPoint presentation? Well, let’s just say that he did a lot better than his father.
I liked the analysis and in particular the following:
1. Good video selection; i.e., shows how to do a presentation simply and then the Dad’s on how not to do it!
2. Good analysis, you hit all the main points.
Here’s what I would add:
1. The kid using his personal charming manner to convince his parents/audience.
2. Also, the kid mentioned “teaching responsibility” as the header for one of the slides, i.e., meet the needs of his parents/audience.
Hi Mel,
Thanks for the comment. You must be getting soft in your old age – the kid didn’t even open his mouth (except to chuckle a little at one point) and here you are crediting him with having a charming personality! Nice catch, though on the bit about “Teaching Responsibility”. It is always key to make sure that we ask ourselves why the audience should care and that is certainly a good reason for them to buy him a dog.
Cheers!
John