Make your next presentation your best yet

The infographic in this post comes courtesy of the design agency Ghergich & Co. They developed it for Salesforce Canada and invited me to share it with you. The infographic captures some important principles from three experts in the field of public speaking and presentations: Chris Anderson, Nancy Duarte and Guy Kawasaki.

Many speakers forget that people in the audience are not there just to see what’s new. If that were the case, they could get the information from a PDF, your website or the Internet. Audiences want more. They want to be engaged, they want to be inspired. For that to happen, it takes more than a deck of slides; it takes a speaker who knows how to connect.

The ideas contained in the infographic will help you do just that. And, the infographic is linked to a post that goes into greater detail about the ways in which you can improve your presentations. They are as follows:

  1. Make your talk about one idea that the audience should care about.
  2. Create contrast to attract the audience’s attention.
  3. Make your talk about the audience and not about you.
  4. Resonate confidence.
  5. Have one idea per slide.
  6. When it comes to slides, consider Guy Kawasaki’s 10/20/30 rule.
  7. If you are showing slides, choose a software with which you are comfortable.

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7 Ways to Make Your Next Presentation Your Best Yet

Via Salesforce

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  1. Thanks for the summary, John. Of the 7 points, my favourites are #3 (make it about the audience) and #5 (1 idea per slide).

    As I like to say, a presentation’s not about the chosen topic itself. Rather, it’s about how the audience relates to that topic.

    What do you think of infographics, as a medium? To me, they’re rarely done well (just like slide decks 🙂 ), so sometimes “in-fog graphics” could be a more fitting term!

    Sure, they often have the advantage of being made by professional graphic designers, unlike most slides. Hence, they tend to look good, and to be very succinct.

    But, for example, I struggled to pick out the 7 points that the infographic’s title mentions. So even being professionally designed and having backing from Salesforce doesn’t guarantee success!

    My takeaway from that? Designing a message (whether in slides or a graphic) is hard, and getting trusted feedback’s always going to be part of the process.

    1. Hi Craig. Completely agree that making it about the audience is key. Without that, all the rest won’t help.

      On infographics, I have seen them done well and I have seen them done poorly. I don’t invest any time in creating them myself, but people frequently send me them to post on the blog. In most cases, I decline. I like the infographic in this post but, like you, I struggled with the title. In fact – full disclosure – when I was communicating with the company by email, I wrote, “I just need to be clear on one thing: the title. When one reads through the infographic, it is not immediately apparent what the 7 ideas are. I had to go through it a few times.”

      The seven ways are only evident when one reads the original post that accompanies the infographic, which is why I listed them out and also hyperlinked the infographic to the original post. I agree that the infographic would be if the number “7” were dropped from the title.

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John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.

Karsta Goetze

TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

Andy Yen

CEO, Proton Technologies

John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

David Lindelöf

Senior Data Scientist, Expedia Group

After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.

Umberto de Pretto

Secretary General, World Road Transport Organization

I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

Thuy Khoc-Bilon

World Cancer Day Campaign Manager, Union for International Cancer Control

John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

Sara Canna

HR Specialist, World Health Organization

John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.

Thomas Scott

National Education Director, Association of Speakers Clubs UK

John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"

Jon Lopez

General Manager Europe, Hayward Industries

Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

Henning Dehler

CFO European Dairy Supply Chain & Operations, Danone

Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.

Eric Thuillard

Senior Sales Manager, Sunrise Communications

John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.

Diego Brait

Director of the Jura Region, BKW Energie AG

Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!

Guadalupe Garcia

Senior Director and Talent Partner, ADP International