The infographic in this post comes courtesy of the design agency Ghergich & Co. They developed it for Salesforce Canada and invited me to share it with you. The infographic captures some important principles from three experts in the field of public speaking and presentations: Chris Anderson, Nancy Duarte and Guy Kawasaki.
Many speakers forget that people in the audience are not there just to see what’s new. If that were the case, they could get the information from a PDF, your website or the Internet. Audiences want more. They want to be engaged, they want to be inspired. For that to happen, it takes more than a deck of slides; it takes a speaker who knows how to connect.
The ideas contained in the infographic will help you do just that. And, the infographic is linked to a post that goes into greater detail about the ways in which you can improve your presentations. They are as follows:
- Make your talk about one idea that the audience should care about.
- Create contrast to attract the audience’s attention.
- Make your talk about the audience and not about you.
- Resonate confidence.
- Have one idea per slide.
- When it comes to slides, consider Guy Kawasaki’s 10/20/30 rule.
- If you are showing slides, choose a software with which you are comfortable.