Quotes for Public Speakers (No. 121) – Seth Godin

Seth Godin – American Entrepreneur, Author and Public Speaker

“The purpose of an elevator pitch isn’t to close the sale. The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

“No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”

— Seth Godin

Photo courtesy of Joi Ito (Joi / Flickr)
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About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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