Quotes for Public Speakers (No. 167) – Annette Simmons

Annette Simmons: People don’t want more information. They want faith. Story is your path to creating faith.

Annette Simmons – American Author, Speaker and Consultant

“People don’t want more information. They are up to their eyeballs in information. They want faith—faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. …

Story is your path to creating faith. Telling a meaningful story means inspiring your listeners—coworkers, leaders, subordinates, family, or a bunch of strangers—to reach the same conclusions you have reached and decide for themselves to believe what you say, and do what you want them to do. People value their own conclusions more highly than yours. They will only have faith in a story that has become real for them personally. Once people make your story, their story, you have tapped into the powerful force of faith. Future influence will require very little follow-up energy from you and may even expand as people recall your story to others.”

— Annette Simmons in The Story Factor


About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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8 Responses to Quotes for Public Speakers (No. 167) – Annette Simmons

  1. Why, thank you! I just saw this!

  2. John K says:

    Dear John,
    Good that you are back online after Cincinnati (great city where I studied for 2 years).
    Working with Ph.D. students most of the time on their presentations and communications, the core that they sometimes have a hard time facing is that peers and professors have to trust their research results.
    They might not always agree with them, but if they trust the presenter, then the presenter has done everything right.
    Best regards in die Schweiz
    John Klu(empers)

    • John Zimmer says:

      Hi John,

      Thanks for the comment. Cincinnati was a lot of fun. My wife and I enjoyed it very much. I wish you continued success with the Ph.D. students.


  3. Annette – great comment!

  4. A wonderful post full of insight and TRUTH! – Thank you

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