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John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.
Karsta Goetze
TA Leader, Gore and Associates
I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.
Andy Yen
CEO, Proton Technologies
John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.
David Lindelöf
Senior Data Scientist, Expedia Group
After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.
Umberto de Pretto
Secretary General, World Road Transport Organization
I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.
Thuy Khoc-Bilon
World Cancer Day Campaign Manager, Union for International Cancer Control
John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!
Sara Canna
HR Specialist, World Health Organization
John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.
Thomas Scott
National Education Director, Association of Speakers Clubs UK
John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"
Jon Lopez
General Manager Europe, Hayward Industries
Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!
Henning Dehler
CFO European Dairy Supply Chain & Operations, Danone
Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.
Eric Thuillard
Senior Sales Manager, Sunrise Communications
John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.
Diego Brait
Director of the Jura Region, BKW Energie AG
Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!
Guadalupe Garcia
Senior Director and Talent Partner, ADP International
6 Replies to “Quotes for Public Speakers (No. 179) – Bill Bernbach”
Brilliant John 🙂 🙂 🙂 ! Can’t tell you how apt a quote this is for me today !
Thanks, Judi. Glad you found it useful.
Cheers!
John
Thank you, John.
Your posts often spark ideas on how to teach my “Powerful Presentation” classes at the Hochschule Rhein-Waal in Kleve, Germany.
It is a new university of applied sciences. I try to help students present academic subjects more creatively in their classes, and have more fun doing it.
Better go: students waiting!
Thanks again and best regards.
Jenny
Thanks very much for the comment, Jenny. Glad you enjoy the blog. It sounds like you have an interesting and important job. Good luck with your course.
John
It’s a long logical progression, and each transition can be wrong.
1. “The truth isn’t the truth until people believe you” – no, it is still the truth, at least one of the truths. I guess an advertising director wants to persuade, but this has no relation to truths. In everyone’s opinions, there are many “who don’t believe the truth”!
2. “they can’t believe you if they don’t know what you’re saying” – no, that is why we have experts and authorities, who we can believe without listening!
3. “they can’t know what you’re saying if they don’t listen to you” or read your advertising, articles or handout.
4. “they won’t listen to you if you’re not interesting” unless they are forced to, which unfortunately is often the case
5. “and you won’t be interesting unless you say things imaginatively, originally, freshly.”
The main point of interest is to me the topic. I have listened to many poor presentations and got value from them. The mind of the listener is the most important active factor, not the delivery.
All generalizations are wrong, including this one. Graham Tritt /TM Berne
Thanks for the comment and the detailed insights, Graham. I agree that if something is true, it is true regardless who, or how many, believe it. I appreciate your taking issue with some of the things Bernbach said. I like it when a quote stimulates critical thinking and discussion.
Cheers,
John