8 Lessons from a Dutch Fashion Designer

I am a great believer in the power of consistent, focused practice in one’s chosen discipline. As a professional speaker, I spend a lot of time working to improve my skills. I speak, I train, I read, I write. I watch videos of other speakers and I seek feedback on my own speeches.

But I also believe that there is much to be learned from those in other domains. It’s a big world and it is important to be open to new ideas. This is especially so for those who work in fields that require them to work with different clients. As a professional speaker and lawyer, I have spent my career learning about the businesses and lives of a diverse array of people, companies and organizations. It’s one of the things that I love about what I do.

And so, every month, I spend a bit of time reading about people who work in professions about which I know little or nothing. I then try to draw out lessons that I can apply in my own life, whether related to public speaking or not.

Jan Taminiau in Dehli

Recently, I was flying on KLM. I had work to do during the flight, but I quickly flipped through KLM’s inflight magazine, Holland Herald. An article caught my eye, so I stuffed the magazine into my computer bag for future reading. (Many people don’t realize that those inflight magazines are yours to keep. I usually leave the magazine on the plane, but if I see an article that looks interesting, I will take it for reading afterwards.)

The article in question was about Jan Taminiau, a renowned Dutch couturier whose fans include Lady Gaga, Beyoncé and the Dutch Queen Maxima. I found his insights into the world of fashion design interesting and useful.

Here are some quotes from the article and my takeaways.

“The nice thing about [Delhi],” he says, “is that you can still roam around everywhere, without too many rules. The kind of freedom you have here feels great, compared to the Netherlands, where everything is carefully planned. For a creative person, this is excellent. I’m always looking for that kind of freedom in my work too.”

Takeaway: I find that some of my best ideas come to me when I am out wandering around in the forests near our home. That’s why I always have a small notebook and pen or my iPhone with me. I need to capture the idea in the moment or it will be lost. If you find yourself stuck for ideas about your next presentation, change your scenery. Go for a walk, visit a museum, hit the gym. Get away from your office and computer for a while. But don’t forget your notebook!

As a child, [Taminiau] played in his grandparents’ attic, among discarded antiques: tables, chairs and lamps that could no longer be sold because they were damaged. This fascinated the young Taminiau, and he still believes that just because something is damaged, it does not mean that it’s no longer beautiful or should be hidden out of sight. Instead, such objects become more interesting to the couturier, possessing an idiosyncratic, unique, vulnerable quality.

Takeaways: 1) You do not need the newest, fanciest equipment to make an impact with your presentations. 2) Being willing to admit that you are not perfect, that you have made mistakes, that you have failed, can be incredibly powerful. 3) Being unique makes you stand out.

“What’s most important is to deliver an excellent dress. That’s far more important than getting my picture into newspapers or magazines. I’ve never found that interesting. I’m not looking for pats on the back from the outside world. If I’ve made a beautiful dress, I’m very proud. That’s enough for me.”

Takeaway: Focus on delivering an excellent speech or presentation. Everything else is secondary. If you do a great job, the recognition, contracts, etc. will come of their own accord.

It’s all about the product, preparing the dress, and making the lady who wears it feel comfortable, strong and feminine. The rest comes second and always has. … “I make couture, not prêt-à-porter. I work directly with clients.”

Takeaway: It is always about the client. The more you know about the client, the more likely you will be able to deliver a meaningful presentation. Spend time before the event speaking with your clients. You need to understand what is important to them.

“I have the drive, I work hard and it has never been my goal to make money. I wanted to create beautiful things. In a world where almost everyone wants more, more, more, no one understood. Your supposed to go for the money. Increase profits by making things more cheaply. I don’t believe in that approach.”

Takeaway: Quality pays off.

“This park [the Haus Khas Park in the south of Delhi] feels like my Postbag Jacket. In theory, an old mailbag is something to be discarded, not very nice at all. But I feel the opposite, I think it’s just fine the way it is.”

Takeaway: We can improve our public speaking skills, but we should not try to change who we are. Our authenticity is one of the most valuable things we can bring to the stage.

Photo courtesy of Holland Herald, KLM

About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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4 Responses to 8 Lessons from a Dutch Fashion Designer

  1. Pingback: The Holy Grail of Good Design | Manner of Speaking

  2. realmaven18 says:

    Great share!

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