Aristotle’s Three Pillars of Rhetoric

PG LogoOn 1 June 2016, I announced the launch of a new digital magazine for public speaking professionals: Presentation Guru. I am proud to be one of the co-founders of the site. This post is part of a series designed to share the great content on Presentation Guru with the Manner of Speaking community.


Almost 2,400 years ago, Aristotle wrote the classic book on persuasion: Rhetoric or On Rhetoric (Ῥητορική in Greek; Ars Rhetorica in Latin). Aristotle said that every good persuasive speech is built on three pillars: ethos (the credibility of the speaker); pathos (the emotional appeal of the speech); and logos (the logic or reasoning supporting the speech).

You can learn more about each of the pillars, and how you can incorporate them in your next speech or presentation, in this post that I wrote for Presentation Guru.


About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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1 Response to Aristotle’s Three Pillars of Rhetoric

  1. Pingback: Rhetoric for Persuasive Speaking | Manner of Speaking

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