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The Holy Grail of Good Design

When it comes to slide presentations, I am a believer in good design, even though I am not a design specialist. Oh, I know a few things that you can do with software like PowerPoint and Keynote, but most of it is pretty basic. Good design is more than just flashy technology up on the screen; good design is about following some basic principles. Principles apply to many things that are far removed from the world of presentations and public speaking.

I often look for inspiration from people who work in professions about which I know little or nothing. Doing so gives me unique perspectives on issues and gets me thinking in different and creative ways about how to transfer a message. I have sought wisdom from people who have worked in a wide variety of fields, including the following:

This morning, I read a post on Medium by Julie Zhuo. She is a Vice-President of product design at Facebook. The post contains three doodles from her sketchbook that capture some of her thoughts about design. The first one, in particular, caught my attention. It is entitled The Holy Grail of Good Design:

The Holy Grail of Good Design

I like the Venn diagram: enjoyable; useful; easy and accessible. Of course, you might not agree with where Julie has placed some of the items. For example, I bet that this guy would argue that “pencils that require sharpening” are also enjoyable and useful. And, over time, items can change location. As technology improves, “robots that can take care of shit” will undoubtedly become easier and more accessible.

The point is to think of each of the three circles when you create your slides so that you can reach the “Holy Grail”:

    • Are they clear and easy to understand?
    • Are they enjoyable, with the right mix of text, images, graphs, videos, etc. or are they a godawful litany of bullet points?
    • Can the audience learn something useful from them?

If you just keep these three ideas in mind for every presentation, your slides will be much better than most of the slides that are floating around out there.

For more on good design, here is a short post and video on how to design like Apple. Two great resources aimed specifically at the design of presentation slides are Presentation Zen and slide:ology.

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  1. Interesting post. Simple sketches like Venn or quadrant diagrams are great candidates for putting on a slide (provided the text is readable). They’re simple enough to discuss in a presentation setting, yet often provide a-ha moments to help grasp the topic.

    BTW, they’re not concentric circles. Not sure what the “official” term would be, but I’d just call them “overlapping” or “intersecting”.

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Testimonials

John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.

Karsta Goetze

TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

Andy Yen

CEO, Proton Technologies

John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

David Lindelöf

Senior Data Scientist, Expedia Group

After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.

Umberto de Pretto

Secretary General, World Road Transport Organization

I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

Thuy Khoc-Bilon

World Cancer Day Campaign Manager, Union for International Cancer Control

John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

Sara Canna

HR Specialist, World Health Organization

John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.

Thomas Scott

National Education Director, Association of Speakers Clubs UK

John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"

Jon Lopez

General Manager Europe, Hayward Industries

Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

Henning Dehler

CFO European Dairy Supply Chain & Operations, Danone

Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.

Eric Thuillard

Senior Sales Manager, Sunrise Communications

John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.

Diego Brait

Director of the Jura Region, BKW Energie AG

Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!

Guadalupe Garcia

Senior Director and Talent Partner, ADP International