New Logo for Manner of Speaking

Manner of Speaking has a new logo.

For a website devoted to public speaking and presentation skills, there were many designs I could have chosen. A microphone or lectern or speech bubble were some of the obvious ones. But I didn’t want obvious; I wanted something that reflected my approach to public speaking.

Here it is:

Eagle vision

In my workshops, I teach participants that when it comes to public speaking, they need to have eagle vision. An eagle’s eye is a marvel of nature. Here are just a few fascinating facts:

  • Whereas humans have 180-degree field of vision, an eagle’s field of vision is an incredible 340 degrees. It can see almost entirely around its head.
  • An eagle’s eye is up to eight times more powerful than a human eye. As it flies, an eagle can survey a large amount of territory, but it can see a rabbit or a fish at a distance of three kilometres. To put this into context, if you had eagle vision, you could stand on the roof of a 10-story building, look down, and see an ant crawling across the pavement!
  • As the eagle dives after the rabbit or fish, both the eagle’s lenses and corneas change shape to allow it to keep its prey in perfect focus.

An eagle’s vision is pretty impressive.

Eagle vision for public speakers

As speakers, we can do the same thing, metaphorically, with any speech or presentation that we have to deliver. We need to be mindful of both the big picture and the fine points.

Too many people make the mistake of going too quickly into the details. We need to step back and think about our audience, our subject and ourselves, and how each relates to the other. We need to think about our objective and our message and why the audience should care about the message.

Once we understand the big picture, we can start to focus on the details of our talk such as the content, the elements that we will use to support our message, slides and all logistical matters.

Having eagle vision is also important when it comes time to deliver your talk. You need to arrive early and get a feel for the entire room. Then you need to walk the stage, meet the tech person, check the lighting, test the microphone. When your talk has begun, you need to look at the entire audience but also connect with individuals.

From the moment you start working on your presentation until the moment you walk off the stage, having eagle vision will help you make your talk a great one.

Other aspects of the logo

There are two other symbolic aspects of the logo that represent important principles of public speaking.

  • First, the colour. The dark blue represents logos (logic) and ethos (credibility) – two of Aristotle’s three pillars of persuasion – solid, structured, trustworthy. The red wing represents pathos (emotion) – Aristotle’s third pillar of persuasion – passion, excitement, energy.
  • Second, the eagle’s wings are reaching out to the audience. Because after all, it is always about the audience.

My thanks to Vlad Matei for working with me on the design.

Manner of Speaking Logo

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Picture of johnzimmer


  1. Thanks for explaining your new logo – I found the story behind it fascinating.

    Also really interesting to hear the colours explained, as my logo also uses blue and red (plus green) for basically the same reasons.

    I think of blue as being corporate, factual, cold and unemotional (like unoxygenated blood before reaching the heart) – and reminiscent of ink! Red is like fire and passion, and to me green stands for action (like a green traffic light) and growth.

    Your post inspired me to write a years-overdue post explaining my “Remote Possibilities” logo. So thank you John!

Leave a Reply

Your email address will not be published. Required fields are marked *

10 + ten =


John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.

Karsta Goetze

TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

Andy Yen

CEO, Proton Technologies

John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

David Lindelöf

Senior Data Scientist, Expedia Group

After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.

Umberto de Pretto

Secretary General, World Road Transport Organization

I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

Thuy Khoc-Bilon

World Cancer Day Campaign Manager, Union for International Cancer Control

John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

Sara Canna

HR Specialist, World Health Organization

John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.

Thomas Scott

National Education Director, Association of Speakers Clubs UK

John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"

Jon Lopez

General Manager Europe, Hayward Industries

Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

Henning Dehler

CFO European Dairy Supply Chain & Operations, Danone

Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.

Eric Thuillard

Senior Sales Manager, Sunrise Communications

John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.

Diego Brait

Director of the Jura Region, BKW Energie AG

Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!

Guadalupe Garcia

Senior Director and Talent Partner, ADP International