25 Ways to Make a Point

Professional speaker J. A. Gamache compiled a list of 25 ways to make a point across to the audience, whatever the objective of our speech or presentation. As speakers, we want our messages to be understood, credible and remembered. Finding creative ways in which to do so is key.

Gamache. suggests that we first decide what our core message is. Then, we should brainstorm about all the ways that could be used to support that message. Finally, we should sort the items on the list and decide which ones to use.

Here is his list of ways to make a point:

1. Example
2. Quote
3. Historical fact
4. Scientific research / statistic
5. Joke / humour
6. Story / tale
7. Comparison / analogy / metaphor
8. Personal anecdote
9. Third party anecdote
10. Third party testimonial
11. Case study / role play (with another person)
12. Object / prop
13. Audiovisual support (e.g., picture / video / music / song)
14. Repeating / recalling the message
15. Playing devil’s advocate
16. Plain statement / thought-provoking statement
17. Catchy saying / slogan / recurring theme
18. Hypothesis that you defend or attack
19. Common objection and rebuttal
20. Rhetorical question
21. Method / tips / steps to follow
22. Moving or miming
23. Acronym (e.g., SUCCES)
24. Audience participation
25. Call to action

Of course, we would not likely use all of these ideas in a single speech or presentation (unless, for example, we were leading a multi-day workshop). And, not every idea will be appropriate for every audience or occasion.

Still, the list because is a good way to get us to think creatively about our speeches and presentations.