Professional speaker J. A. Gamache compiled a list of 25 ways to make a point across to the audience, whatever the objective of our speech or presentation. As speakers, we want our messages to be understood, credible and remembered. Finding creative ways in which to do so is key.
Gamache. suggests that we first decide what our core message is. Then, we should brainstorm about all the ways that could be used to support that message. Finally, we should sort the items on the list and decide which ones to use.
Here is his list of ways to make a point:
- Historical fact
- Scientific research / statistic
- Joke / humour
- Story / tale
- Comparison / analogy / metaphor
- Personal anecdote
- Third party anecdote
- Third party testimonial
- Case study / role play (with another person)
- Object / prop
- Audiovisual support (e.g., picture / video / music / song)
- Repeating / recalling the message
- Playing devil’s advocate
- Plain statement / thought-provoking statement
- Catchy saying / slogan / recurring theme
- Hypothesis that you defend or attack
- Common objection and rebuttal
- Rhetorical question
- Method / tips / steps to follow
- Moving or miming
- Acronym (e.g., SUCCES)
- Audience participation
- Call to action
Of course, we would not likely use all of these ideas in a single speech or presentation (unless, for example, we were leading a multi-day workshop). And, not every idea will be appropriate for every audience or occasion.
Still, the list because is a good way to get us to think creatively about our speeches and presentations.