Long-time readers of this blog know that I frequently stress the importance of thinking about the audience before preparing a speech or designing a presentation. A speech or presentation is always about the audience: first; last; and foremost. That’s why I am delighted to share a short video featuring my friend and fellow public speaker, Conor Neill.
Conor is an entrepreneur, author and professor at IESE Business School in Barcelona, Spain. He writes a terrific blog about public speaking, The Rhetorical Journey, and I encourage you to spend some time checking it out.
In the video below, Conor succinctly explains why speakers should always ask themselves what they want their audiences to do when they have finished speaking. Asking that question will spawn other important questions and will get a speaker thinking about the speech or presentation from the audience’s perspective.
Some great advice in one minute.