Rhetoric for Persuasive Speaking

Dukascopy Bank is a Swiss online bank that provides trading services, particularly in the foreign exchange marketplace. One of its subsidiaries, Dukascopy TV, broadcasts shows about business matters on the Internet. I have been interviewed there a few times, for example here and here.

Recently, the team at Dukascopy invited me for an interview on the 2016 Presidential election in the United States. The focus of our chat was rhetoric and, in particular, the use of rhetoric in the campaign.

In the interview below, we discuss the following:

  • The meaning of rhetoric;
  • Aristotle and the three pillars of rhetoric;
  • How Hillary Clinton and Donald Trump use rhetoric in their speeches;
  • Some rhetorical devices that politicians have used throughout history, from Julius Caesar to Clinton and Trump; and
  • The relevance of rhetoric in business presentations.

About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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6 Responses to Rhetoric for Persuasive Speaking

  1. Can a play be studied as a text for rhetorical discourse?

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  2. infraben says:

    John, what a great presentation, and a very smart suited appearance. Thumbs up. Ben

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  3. Rashid says:

    Precise and Thorough. Clarity and Brevity. Very nice!

    In the unlikely event that you’ve not seen it before, here’s a parallel discussion from a recent HBR article
    https://hbr.org/2016/09/the-behavioral-science-behind-the-negative-tv-ads-of-trump-and-clinton

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