Analysis of a speech by Oprah Winfrey

The 2018 Golden Globe Awards were handed out last night (7 January 2018). There were several highlights and many winners, but the overwhelming consensus is that Oprah Winfrey stole the show.

Winfrey, a talk show host, actress and philanthropist was honoured as the first black woman to win the Cecil B DeMille lifetime achievement award. She used her acceptance speech to repudiate racial injustice, abuse against women and attacks against the press.

It was a powerful speech that brought the audience to its feet for prolonged applause on more than one occasion. The speech, in full, is below. My thoughts follow.

  • Oprah had clearly prepared for this moment. Of course, she knew that she was being honoured with the award, but it is obvious that she had worked hard on her speech.
  • And yet, as prepared as she was, her speech felt natural and conversational. That is the result of good preparation. You know what you want to say, but you are not tied to a memorized script.
  • She grabbed the audience’s attention from the start. When you begin a speech, you only have a few moments to hook the audience’s attention, so you want to make those moments count. Psychologists talk about the learning principles of primacy and recency. People tend to remember the first and last things they hear. So the openings (and closings) of your presentation are important.
  • How did Oprah grab the audience’s attention? With a story. Note the details: the year; the linoleum floor (not a chair or a rug, but cold linoleum); the elegance of Sidney Poitier; his white tie and black skin.

In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee watching Anne Bancroft present the Oscar for best actor at the 36th Academy Awards. She opened the envelope and said five words that literally made history: “The winner is Sidney Poitier.” Up to the stage came the most elegant man I had ever seen. I remember his tie was white, and of course his skin was black, and I had never seen a black man being celebrated like that.

  • She neatly concludes the story that began in 1964 by stating, “… it is not lost on me that at this moment, there are some little girls watching as I become the first black woman to be given this same award.” (2:15) Circularity is a powerful thing in a speech.
  • There was a good pace to her voice, with many pauses (often helped by applause). And yet, she also knew how to quicken her pace, when appropriate, such as when she thanks a number of people by name (2:50) or recounts the women who have been abused over the years (5:00).
  • Because Oprah did not need notes, she was able to maintain eye contact with the audience throughout, sweeping the room from left to right.
Picture of Oprah Winfrey
  • She was firm but tactful in her rebuke of Donald Trump’s attacks on the press. She never mentioned the President by name, but everyone knew about whom she was speaking. (There has even been some speculation that Trump might have to contend with another TV Star in the next election.) And that made her words all the more powerful (3:08).

[W]e all know the press is under siege these days. We also know it’s the insatiable dedication to uncovering the absolute truth that keeps us from turning a blind eye to corruption and to injustice. To tyrants and victims, and secrets and lies. I want to say that I value the press more than ever before as we try to navigate these complicated times, which brings me to this: What I know for sure is that speaking your truth is the most powerful tool we all have that.

  • Oprah also spoke passionately and eloquently about the abuse and harassment and assaults that women have faced for too long. I especially appreciate how for her, the entertainment industry was only one part of society that has been affected (4:20).

But it’s not just a story affecting the entertainment industry. It’s one that transcends any culture, geography, race, religion, politics or workplace. So I want tonight to express gratitude to all the women who have endured years of abuse and assault because they, like my mother, had children to feed and bills to pay and dreams to pursue. They’re the women whose names we’ll never know. They are domestic workers and farm workers. They are working in factories and they work in restaurants and they’re in academia and engineering and medicine and science. They’re part of the world of tech and politics and business. They’re our athletes in the Olympics and they’re our soldiers in the military.

The story about Recy Taylor, and her connection with Rosa Parks, was very powerful and moving (5:20).

  • At 6:10, Oprah misspoke. She said that the men who had tried to destroy Recy Taylor were never “persecuted”. I am sure that she meant to say “prosecuted”. There’s a big difference.
  • She used rhetorical devices.

Polysyndeton

“To tyrants and victims and secrets and lies.” (3:28)

“They are working in factories and they work in restaurants and they’re in academia and engineering and medicine and science.” (5:05)

Epizeuxis

“Amen, amen, amen, amen.” (2:02)

Tricolon

“But their time is up. Their time is up. Their time is up.” (6:40)

“… they, like my mother, had children to feed and bills to pay and dreams to pursue.” (4:45) (Note that this is also polysyndeton.)

  • She had a powerful conclusion circling back to little girls who might be watching Oprah’s speech on television and also calling for the day when nobody will have to say “Me too.” (8:30)
  • Oprah had a well-structured speech (logos). With her humble beginnings, her well documented career struggles and her undeniable success, she was 100% credible (ethos). She spoke with passion and told moving stories (pathos). Aristotle would have approved.

For two excellent analyses of Oprah’s speech, see:

(a) Sam Leith’s article in the Financial Times. (If you are blocked from reading the article by the FT’s firewall, the first link on this Google search might work for you.

(b) Nick Morgan’s post in Public Words.

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  1. Love this, John, but you might want to know that “Sam Leith’s excellent article in the Financial Times” is hidden behind a paywall. I would have loved to have read more. Can you repost excerpts from it here, perhaps?

    1. Glad you like the post and thanks for letting me know about the Leith article. Odd because I was able to access it without a subscription. I’ll look into this tomorrow and see what I can do. It’s late here and I have a full day with a client tomorrow. Cheers!

    2. Hi again. When I got home this evening, I clicked on the FT link in the post and found that I too was now blocked by their firewall. But then I Googled “Sam Leith Oprah” and the article popped up and I could read it. Give that a try. If it doesn’t work, I have copied the entire article and pasted it below. I am going to trust that the FT is OK with me sharing it here.

      Oprah Winfrey’s speech was a masterstroke of delivery
      Financial Times, 8 January 2018
      “Their time is up,” Oprah Winfrey said. The applause gathered. A handful of people got to their feet. “Their TIME is UP!” she repeated, louder, and more chairs emptied. She left a long pause, and when she repeated the phrase a third time she did so quietly, almost as an afterthought, a calm restatement of what was now an obvious truth: “Their time is up.”

      That was a little masterstroke of delivery. A tricolon whose third term — calm, reflective, not so much a call to action as the confident reflection on a done deal — bespoke power, control and certainty. Here was what will be looked back on as a defining speech of the #MeToo moment; and, perhaps it’s not too much to speculate, on the history of the Winfrey presidency.

      For a speech to work well, a speaker has to have personal authority, or ethos, and they have to hit the right moment in time — what the Greeks called kairos. Ms Winfrey’s acceptance speech for her Cecil B DeMille Lifetime Achievement Award at the Golden Globes last night hit both of those targets centre-bull.

      Kairos-wise, here was an awards ceremony in a room filled with Hollywood liberals in revolt against a profoundly illiberal presidency, and vibrating with the energy of a movement whose origins were in Hollywood misogyny but which has broadened into a worldwide campaign. It does not do Ms Winfrey down to say that she was playing to a friendly crowd.

      And Oprah is ethos on a stick. Here was a woman, and a woman of colour at that; a woman of colour who made her own success from a poor background; a woman of colour whose breakthrough role was in The Color Purple, a film about triumphing over racism and sexual abuse; a woman of colour whose career as a talk-show host has centred on the sharing of personal stories (“Speaking your truth”, as she put it) and who has been saying “Me Too” for decades.
      Her speech did everything she could have hoped it would. No barn was left unstormed. It was a speech about storytelling (“Each of us in this room is celebrated because of the stories that we tell, and this year we became the story”) and bearing witness — themes that unite the political moment with what Hollywood exists to do.

      And she told stories herself. She opened with a description of her as a child in 1964, sitting “on the linoleum floor” watching Sidney Poitier becoming the first black man to win an Oscar. That linoleum is a brilliant touch: a metonym for her humble origins (not carpet; no couch) and an enargia, putting the listener in the room. And in invoking Poitier — who as she points out went on to win the very award she was now accepting — she aligned herself with the moral and cultural bona fides of a strong ancestor. She even quoted him: “Amen, amen, amen, amen.”

      She brought in another spiritual ancestor, Recy Taylor — whom she placed in a lineage that runs directly, and personally, through Rosa Parks to the present day, deftly weaving the civil rights struggle with the theme of sexual abuse and implying their essential identity. The pathos of being able to say that Recy had died 10 days ago just added to the effect.

      She shaped her audience like a champ — asserting the sisterhood of the women in Hollywood who suffered and spoke out against harassment with unnamed millions in any number of industries, and giving the phrase force with a well turned tricolon: “all the women who have endured years of abuse and assault because they, like my mother, had children to feed and bills to pay and dreams to pursue”. And she included men as allies: “[Recy’s truth] is here with every woman who chooses to say, ‘Me too’. And every man — every man — who chooses to listen.”

      She used lists effectively — and hit cadences like the award-winning film star she is: “How we experience shame, how we love and how we rage, how we fail, how we retreat, persevere and . . . How. We. Overcome.”

      She also — as with that sotto repetition of “Their time is up” — played that very effective trick of looking at the moment both in and out of time: moving her speech from the moment of change here and now to an image of the future as if inevitable: “A new day is on the horizon!”

      Was it an accident that this section of her speech echoed Martin Luther King’s “I Have Been To The Mountaintop” speech? Was it an accident that the story of Taylor — the living witness to a century-long change in history — echoed Barack Obama’s invocation of Ann Nixon Cooper in his 2008 election night speech? If so, these were happy accidents. And if I were Donald Trump, there’s one rival TV star I’d be eyeing with particular nervousness as 2020 approaches.
      Sam Leith is author of ‘Words Like Loaded Pistols: Rhetoric from Aristotle to Obama’

  2. You’re spot-on as usual, John – terrific analysis! I didn’t watch the ceremony, but watched the video this morning, and again while reading your article. I also caught the “persecuted” mistake, and wonder how many others did. That said, her speech was quite powerful, and was even better the second time around around.

  3. Reblogged this on BARBARA OLIVIERI and commented:

    John Zimmer è colui che si può definire un “professional speaker” (figura professionale non ancora pienamente nota da noi).

    Il suo blog è stato menzionato come uno dei blog più interessanti (ed influenti) relativi al “public speaking”.
    Ed essendo un argomento (quello della comunicazione in pubblico) che mi interessa molto, lo seguo e lo leggo con una certa assiduità.

    Ebbene, questo articolo che “re-bloggo” è una analisi molto interessante ed approfondita del discorso di Oprah Winfrey alla premiazione dei Golden Globe.

    Un discorso che ho guardato ieri (ma lo riguarderò anche nei prossimi giorni, con occhio via-via sempre più tecnico) e che considero come forse uno dei discorsi più potenti che io abbia mai ascoltato.

    Dicevo che me lo sono guardato/ascoltato/osservato ieri. E sebbene sia partita con un atteggiamento analitico e di studio della struttura e della “delivery”, sono finita con le lacrime agli occhi. Ho pensato a come mai. Che cosa stava facendo questo discorso su di me? Perché non è un discorso recitato, teatrale, o in forma di arringa.

    E un discorso colloquiale, ma che ha una potenza emotiva che arriva da una grande profondità ed entra in profondità.
    E che va in crescendo (come un’onda lunga, come scriveva Sara a commento del mio post su Facebook)

    Qui sotto invece il reblog dal sito “Manner of spaeking” di John Zimmer (testo in inglese).

      1. Thanks to you John!

        It is always inspirational read your blog: it’s full of interesting suggestions.

        And a big thank you (and applause also!) for your italian!

        1. Grazie. Ho studiato l’italiano quando ero nel liceo. Però, qui a Ginevra, parlo più francese che italiano ed allora quando ho l’opportunità di parlare o di scrivere, io prendola.

  4. A million thanks for this John. What a wonderful analysis! I’ll be sharing this with all of my speaker friends. 🙂

  5. John, what an excellent review of a brilliantly executed speech!

    Regarding your mention of Oprah’s use of the word “persecuted” as opposed to “prosecuted”: the definition of “persecuted” is “subject (someone) to hostility and ill-treatment, especially because of their race or political or religious beliefs.” So, I would argue that she could have said (and perhaps meant) either word, as by definition, both are quite true!

    1. Many thanks for the comment, Kayla. I am glad that you enjoyed the post. It was a pleasure to listen to Oprah’s speech and go through it line by line.

      I respect your view on the persecution / prosecution issue, but there are two reasons why I am confident that Oprah meant to say “prosecution”:

      1. In the sentence and a half before the operative sentence, Oprah talks about how Recy Taylor and Rosa Parks were seeking justice but that it just was not possible given the social realities of the time. Here is the precise language: “… Rosa Parks became the lead investigator on her case and together they sought justice. But justice wasn’t an option in the era of Jim Crow. The men who tried to destroy her were never persecuted.” Persecution is not justice; indeed, it is the antithesis of justice. Prosecution of a crime, on the other hand, is justice.

      2. I don’t think that Recy Taylor or Oprah Winfrey are the kind of people who would subject someone, anyone, to hostility or ill-treatment because of their race, politics or religion. Thus, while I have no doubt that they would have liked to see the rapists prosecuted, I do not believe that they would have liked to see them persecuted.
      So I stand by my original statement that Oprah misspoke. But it doesn’t take away the fact that she delivered a wonderful speech.

      1. Totally right on the persecution gaffe, for all the reasons you listed. I’m a little surprised that Oprah made that mistake, but at the same time I’m glad that anyone can err, even Oprah!

  6. Hi John,

    Enjoyed your analysis which I think is as good if not better than the Financial Times. I found it sounded scripted and used well used lines. It was a great show and one of the first awards show I didn’t fall asleep half way through!!!

    Mom
    xo

  7. I really enjoyed your analysis and also greatly appreciated that you linked the rhetorical devices to pages that defined the device and provided examples. Really helped me with my english assignment!

    – a junior in high school

    1. Hi Keerthi. Thank you so much for taking the time to write. I am glad that you enjoyed the post and found it helpful with your English assignment. Best of luck with the rest of your academic year!

  8. Amazing and super talented writer, currently doing a university assignment on Oprah’s amazing speech, really helped alot , thankyou!

    1. Hi Georgia. Many thanks for the comment. I love being a superhero and saving people! 😉
      I wish you the best of success with your other exams and with your future speaking.

  9. Thanks for the analysis – I agree with a lot of what you say and Oprah certainly raises a lot of important issues in her speech – some points can be looked at more closely I think – firstly, I really question whether her ethos is 100% – she is worth 2.7 billion dollars, can she really claim to speak for poor people? Her humble origins would seem to be merely a distant memory at this point – if she is going to be taken seriously, she needs to address that elephant in the room because people must be able to reconclie stories about her extremely wealthy lifestyle with her ethos to speak for poor people.

    Secondly, it seems that this speech is highly influenced in style by Barack Obama to an amazing degree actually – it is difficult not to notice how presidential in tone it is rather than being a speech for an audience at an awards ceremony audience.

    Thirdly, her vested interest as the owner of a media corporation raises an issue for her ethos to speak on the topic of media and perceived limitations on media in the modern era.

    Fourthly, on the issue of features of style, you quite rightly point out the presence of polysyndeton, epizeuxis, tricolon, anaphora and alliteration – perhaps I missed the clarifications, but I don’t see where you discussed the purpose of having each of these in her speech – if the principle behind using features of style is that they serve the speech or more precisely augment the meaning of the words they are applied to in some important way, then we must always be on the look out for a very good reason why any given feature of style was used – if there isn’t a good reason, then the speech is serving that feature of style rather than the other way round and something is wrong structurally with the speech.

    Thanks for your analysis of the speech and please take these comments as part of a dialogue from a fellow analyser of speeches.

    1. Great comment! Thanks for taking the time to share your thoughts. Always great to have a dialogue. To respond, briefly to your points:

      1. I disagree (respectfully) with your position on her ethos. Her difficult childhood and the many hurdles she faced when starting out on TV are well documented. Those experiences leave lasting marks, even when the person overcomes them and rises to a much higher status. I’ve talked with many people who are doing well and it is always fascinating to hear their origin stories and how deeply they affected them. Further, given that Oprah has done so well, and given her philanthropic work, she has the ethos to speak to the issue of helping the underprivileged.

      2. I agree that the tone was political and we can debate whether that was the appropriate tone to strike, but Oprah clearly knew that she was being given a platform and would be watched by millions, so she chose to take advantage of that platform for something in which she believed.

      3. Her ownership of a media company doesn’t bother me when she speaks on issues related to the media. After all, whenever anyone speaks on a subject, it is almost always because they have some interest (financial, intellectual, emotional) in the subject. If her ownership were somehow a secret that just came out, one could question her bona fides but that is certainly not the case here.

      4. I take your point on the use of rhetorical devices. I did not go into the details of the rationale for the use of each one in this post; however, if you click the links to the different devices, it will take you to the original posts in which I discuss, generally, the effects of using the devices and how they can enhance the speech.

      Thanks again!

      1. I think you may be using the strawman on me there in point one – my question was about whether she had 100% ethos, not that she has no ethos at all – and in all fairness, anyone could be forgiven for thinking that given she was a millionaire at 32 and on the Forbes 400 list since she was 41, 23 years ago, her ethos is surely dented in terms of really connecting with the poverty she experienced as a child. Whether she likes it or not, whatever the circumstances of her youth, her life has been a wealthy life and this is going to be an elephant in the room the moment she talks about poverty, even if the success story is attractive to those trying to follow in her footsteps.

        The second point you make actually highlights how she hijacked the occasion to give a political message – this is where I have a problem with her ethos – listening to actors and celebrities talking about politics is like listening to politicians talking about acting – and in her case, this is not the first team she has been political – her celebrity status has been used even more explicitly to push political agendas in the past – she’s a democrat who actively campaigned for Barack Obama – whatever you think about Donald Trump, it is inappropriate for a media person affiliated to an opposing party to hijack an awards ceremony with a political message. But even if we allow that, it’s her effort to be another Obama that raises even more questions about her ethos – watch her speeches ten years ago and watch her speeches now and you might agree.

        Bias may not bother you, but it bothers a lot of people – in fact whole areas of law such as administrative law are centred on trying to stop it – I think you confuse the idea of public knowledge v secrecy in this context with the legal idea of undeclared interests (which effects employment law for example in so many ways e.g. job applications/financial interests/conflicts of interest), but bias whether it is kept secret or public in the context being discussed here is still bias and the moment it is realised is the moment ethos is affected – and the truth in my experience is that people who are biased are not really good at keeping it secret anyway – would you not agree that an objective listener listening to a person making a biased speech will not be so impressed with the ethos of that particular speaker and certainly not credit that ethos as 100%?

        I consider you a good analyst of speeches – I’ve read a number of your breakdowns at this stage, but are you not seeing what you want to see in this case?

        1. Thanks for the comment.

          If we are looking for 100% ethos, that is not an easy thing to find in any speaker, but let’s accept that for some (like yourself) the fact that Oprah is wealthy hurts her ethos when talking about poverty. I don’t agree. Imagine someone from a developed nation who lived in difficult conditions in a third world country for five years, working with local people on some project. That person then returns to her first world country. Does she not have ethos when speaking about life in the developing country? I would say she does, based on her experience. True, she would have less ethos than those who have lived there all their lives, but much more than those who have never been there. In the same way, Oprah has much more ethos when speaking about poverty than anyone in the middle class, for example, who have never known poverty but who do not have the great wealth that Oprah has. A person’s present circumstances do not, ipso facto, detract from a person’s ability to speak with ethos about a past condition.

          The flaw in your second point — in my respectful opinion — is that it is somehow inappropriate for actors to talk about politics. If we go down that road, the logical conclusion is that dentists and teachers and scientists and nurses and … should not talk about politics because that is not their profession. But politics is a special animal, one that affects us all. In a democracy, we can hold rallies and have debates and challenge political leaders and vote, because politics affect our lives. In other words, we have a say. The only reason actors (or athletes or big business people) receive so much attention when they speak about politics is because they have a big platform. But many people discuss politics on their own, smaller, platforms. Also, this was a lifetime achievement award so she had, in my view, more latitude to talk about her life, how she achieved what she did and how she would like others to have the same opportunity.

          As a lawyer who did lots of administrative law in the past, I am well familiar with the concept of bias and why it is a pernicious thing from a legal perspective. However, in a political speech — and we agree that this was a political speech even though we disagree on whether it was appropriate for that occasion — taking a clear position on an issue is an inherent part of the process. It’s not bias, an key aspect of which is prejudice against a particular group. Political speeches are all about taking a stand on an issue and letting people judge whether that stand is warranted or not. That is the essence of democratic politics. I confess that I don’t follow your point on public vs secret.

        2. I don’t seem to be able to reply to your comment below except through this way – on the issue of 100% ethos, I am happy you finally concede the point that she doesn’t have it – just to remind you of your original quote ‘she was 100% credible (ethos)’ – everything else you say in the first part of your response actually agrees with what I said initially and completely changes your original position – Look back carefully and you’ll see I’ve never questioned that she has some level of ethos, I just questioned your 100% claim – so I guess I should say thank you for reconsidering and accepting my point on that.

          The second point you make is a distraction, another straw man – of course everyone is entitled to speak about politics and have opinions about politics – this I would never question – but if, using the examples you provide, ‘dentists and teachers and scientists and nurses’ (nice polysyndeton by the way) are being given awards for their work in their professions and they launched into a political speech on behalf of some political party they are affiliated with, then surely you would concede it is not the correct moment regardless of the fact that they have a platform. If you walked into a toastmasters club and spoke about politics, it is not appropriate there either – not every platform is suitable for political speeches.

          To clarify the secrecy issue – it was in response to the point you made that since her ownership of the newspaper was not a secret, it sort of overturned the bias issue – my point was that bias rarely manages to keep itself secret and even if it did, by conceding bias, you are also conceding that ethos is not 100% – a concession which you have made in far more explicit terms in this response, albeit from all appearances unknowingly.

          Thank you so much for this entertaining thread and sorry for rattling you so much as it appears in this last response. I would have loved to have come across you in the courtroom, but I’m not so sure you would like to have met me.

          I’m signing out form this thread now completely happy with the fact you conceded my main point.

          1. I am mystified as to how you come to the conclusion that I have somehow conceded that Oprah did not have credibility on the issue of living in poverty. My precise words were: “… let’s accept that for some (like yourself) the fact that Oprah is wealthy hurts her ethos when talking about poverty. I don’t agree.” I suppose I could have said, “let’s accept for the moment” or “let’s assume you are correct” but I have not backtracked on her credibility.

            I think you are getting hung up on the 100% figure which, by the way, makes me curious as to what % of credibility you would give her and on what basis. Perhaps had I phrased my statement to say she was “completely credible”, much of this discussion could have been circumvented. Then again, perhaps not.

            My second point can hardly be called a distraction when it was made in direct response to a point that you made. I appreciate that you felt it inappropriate for her to give a political speech at the event. I disagree. Let’s also not forget that the award ceremony was for lifetime achievement. Lifetime. That automatically gives the recipient license to talk about their life’s trajectory and the things that they did to overcome the obstacles they encountered. The fact that Oprah decided to make it about more than herself was a positive thing. You didn’t like; I did.

            Thanks for the clarification on the secrecy issue. I still don’t think that bias is the correct term here. Bias is ingrained / institutionalized unfair prejudice against a particular group. That is different from taking a political stand against someone promoting policies with which you disagree.

            So I am glad that you are happy, but please rest assured, I have not conceded your point. And as to your assumption that I would not have liked to meet you in court, it can only be for one of two reasons: (1) You are not a nice person, in which case I say, don’t be too hard on yourself; or (2) You think that I would have somehow been at a disadvantage (intellectually, emotionally, etc.) doing battle with you, which case I say, don’t think too much of yourself. I cut my teeth going up against tough lawyers and I always relished the jousting. The trick, of course, is being able to leave the jousting in the courtroom.

            By the way, throughout this discussion, you have had me at a disadvantage for I do not know who you are, only that you belong to Artful Orators.

  10. Hi there. I’m doing an assignment and there is a question asking what the long and short term effects of Oprah’s speech had on the audience. I was just wondering if you could help me clarify some of the long and short term effects on the audience?

    1. Hi James. I never followed up on Oprah’s speech to see what effect it had. Clearly, one can see the immediate effect given the reaction of the audience. Beyond that, however, you would have to research what impact she had, if any. I’m sure you can find something on the Internet.

      I suggest writing down the key themes or subjects that she referenced in her speech and then Googling to see whether her words had an impact beyond her immediate audience. Good luck with your assignment.

  11. Hi, I am currently an English student in the UK and have just come across this analysis. I just wanted to thank you for it and it’s simply brilliant eloquence and focus.

    I am looking into finding connections between Oprah’s views on tearing down archetypal patriarchal ideals, and the effects of such views in dystopian fiction such as 1984 and The Handmaids Tale, so this will help me tremendously.

    I look forward to seeing more of your work.

    1. Hi James. Many thanks for the comment. Your research sounds fascinating. I have read both 1984 and The Handmaid’s Tale. I wish you the best of success with it.

  12. Near the end of the speech, Winfrey mentions “me too” for the first time. What effect does this have on the audience and why?

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Secretary General, World Road Transport Organization

I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

Thuy Khoc-Bilon

World Cancer Day Campaign Manager, Union for International Cancer Control

John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

Sara Canna

HR Specialist, World Health Organization

John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.

Thomas Scott

National Education Director, Association of Speakers Clubs UK

John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"

Jon Lopez

General Manager Europe, Hayward Industries

Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

Henning Dehler

CFO European Dairy Supply Chain & Operations, Danone

Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.

Eric Thuillard

Senior Sales Manager, Sunrise Communications

John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.

Diego Brait

Director of the Jura Region, BKW Energie AG

Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!

Guadalupe Garcia

Senior Director and Talent Partner, ADP International