Sketches from the Summer School of Rhetoric – Part 5

This is the fifth and final post in a series based on the sketches that graphic recorder Linda Saukko-Rauta made during my public speaking workshop in Hämeenlinna, Finland. I was speaking at the 2019 edition of the Summer School of Rhetoric.

Today’s sketch is about the elements of a message that sticks; i.e., that the audience will remember. It is based on the book Made to Stick by Chip and Dan Heath. I wrote a series of posts on the book several years ago. You can find the first post on the book here.

For the previous sketch in the series, please click here.

About John Zimmer

International speaker, presentation skills expert, lawyer, improv performer
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