This is the fifth and final post in a series based on the sketches that graphic recorder Linda Saukko-Rauta made during my public speaking workshop in Hämeenlinna, Finland. I was speaking at the 2019 edition of the Summer School of Rhetoric.
Today’s sketch is about the elements of a message that sticks; i.e., that the audience will remember. It is based on the book Made to Stick by Chip and Dan Heath. I wrote a series of posts on the book several years ago. You can find the first post on the book here.
For the previous sketch in the series, please click here.