Category Archives: Making it Stick

The Potent Simplicity of Donald Trump

As election year 2016 rolls along in the United States, we can no longer ignore the very real possibility that Donald Trump will be the Republican nominee for President. I did not think that American politics could get much more bizarre, … Continue reading

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Powerful “Stories of Unlimited”

This morning, I was rereading the chapter on storytelling in one of my favourite books, Made to Stick by Chip and Dan Health. (To see the seven-part series that I wrote on the book, you can find all the posts here.) Our … Continue reading

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Making it Stick: Tell stories

The importance of telling stories in a speech or presentation cannot be overestimated. Stories make our speeches memorable. See a great example from Steve Jobs. Continue reading

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Making it Stick: Emotion matters

This is Part 6 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. We can learn a lot, on many levels, from Mother Theresa.  We can even … Continue reading

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Making it Stick: Credibility Counts

This is Part 5 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. OK, this blog has become officially cool because I have figured out … Continue reading

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