Your audience wants meaning before detail
Imagine walking out your front door and there, right in front of you, is a giraffe. A living and breathing giraffe just standing there and looking straight at you. Your first questions will not be about the physiology of the giraffe, or the biological classification of the giraffe, or the dietary habits of the giraffe. […]
A brain hack for your next presentation
The brain is a fascinating organ, and Brain Rules is a fascinating book. As much as we have learned about the brain in recent decades, there are still so many things that we do not yet understand. I have been spending some time, lately, filling my brain with more information about the brain, both through podcasts and […]
Tagged audienceBrain RulesJohn Medina