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Tag Archives: audience
I recently wrote a post for Presentation Guru on the importance of “seeing” your audience. It was based on the Zulu word sawubona. Zulu, or isiZulu, is one of South Africa’s official languages and is spoken by approximately 10 million people. Sawubona means, “I see … Continue reading
Why make an effort for your audience when you can just piss them off? Too difficult, you say? Not at all! There are so many things you can do to anger, frustrate and confuse an audience. If you’re struggling for … Continue reading
“If you don’t understand what the audience wants, you can’t be relevant. If you can’t be relevant, you won’t be interesting. If you aren’t interesting, you won’t be heard. If you’re not heard, you’ll be forgotten. If you’re forgotten, you’re … Continue reading
Last week I attended the graduation ceremony for the class of a business school where I teach. The graduates had taken their seats, the audience was settled in, the three-piece orchestra had just finished the last of its pieces. Everything … Continue reading