Aristotle’s pillars of persuasion
More than 2,300 years ago, Aristotle wrote Rhetoric, considered by many to be the Bible of persuasive speaking. For Aristotle, rhetoric was “the ability, in each case, to see all of the available means of persuasion”. There are many means by which you can persuade your audience of something, but they all fall into one […]
The Summer School of Rhetoric – Part 2
This is the second post in a series based on the sketches that graphic recorder Linda Saukko-Rauta made during my public speaking workshop in Hämeenlinna, Finland. I was speaking at the 2019 edition of the Summer School of Rhetoric. Today’s sketch captures the three pillars of a successful persuasive speech, as set out by Aristotle over 2,300 years […]
Tagged Aristotlelogos ethos pathosPresentationpublic speakingSummer School of Rhetoric