When you speak, break the pattern
If you want your ideas to be stickier, you’ve got to break someone’s guessing machine and then fix it. You have to break their pattern of thinking in a way that creates surprise and interest. However, you must do so in a way that is relevant and thoughtful.
Tagged be unexpectedbreak the patternMade to StickPresentation Gurupresentationspublic speakingStephen Welch