Tag Archives: Made to Stick

Don’t make the same mistake as Donald Trump

You’d be forgiven if, after reading the title of this post, you asked, “Which one?” Don’t worry, we’re going to leave politics and policies aside, so that narrows it down, at least somewhat. Instead, I want to discuss a mistake … Continue reading

Posted in Audience, Delivery, Structure | Tagged , , , , | 1 Comment

Powerful “Stories of Unlimited”

This morning, I was rereading the chapter on storytelling in one of my favourite books, Made to Stick by Chip and Dan Health. (To see the seven-part series that I wrote on the book, you can find all the posts here.) Our … Continue reading

Posted in Making it Stick, Stories and Storytelling | Tagged , , , , , | 4 Comments

A Day in the Internet

In the past, I have written articles stressing the importance of making data meaningful for our audiences. Drawing inspiration from such sources as Carl Sagan and the Long Island Initiative, I have tried to show examples of how statistics need … Continue reading

Posted in Delivery, Slide Presentation | Tagged , , , , , , , | 1 Comment

How Do Props Help a Presentation?

The word “prop” comes from the term “theatrical property”, which refers to objects used by actors in a play to add realism to the story and to help advance the narrative. Anything can be used as a prop: a chair, … Continue reading

Posted in Props | Tagged , , , , , , | 18 Comments

Sound Advice from George Orwell

Seth Godin recently wrote a post on good writing habits. He says that the reason business writing is so bad is that people are either afraid to say what they mean, because they might be criticized, or afraid to be misunderstood … Continue reading

Posted in English, Grammar, Seth Godin | Tagged , , , , , , , , , , , | 7 Comments