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Tag Archives: Made to Stick
Sometimes, for whatever reason, the people in the audience (or at least some of them) just don’t get it. They do not understand the point that the speaker is trying to make. They ask questions that the speaker thought had … Continue reading
Seth Godin is the author of several books about “marketing, the spread of ideas and managing both customers and employees with respect”. They are bestsellers. His blog is one of my favourites and I highly recommend it. In this blog post from … Continue reading
In my series entitled “Making it Stick”, one of the posts discusses how to be credible as a speaker. One of the pieces of advice is to put things, especially statistics, into context for our audiences. Failing to do so … Continue reading
There is a word in Japanese – ikigai (生き甲斐 – pronounced “ee-ki-guy”). There is no one word in English that is its equivalent. In fact, to express the concept in English, we have borrowed a phrase from French – raison d’être. … Continue reading