Tag Archives: credibility

Rhetorical Devices: Introduction

Rhetoric is the art of using language with persuasive effect. Aristotle wrote the classic book on the subject, On Rhetoric, in the 4th century BC. For centuries, the study of rhetoric—the ability to speak in public and to move audiences with logic, … Continue reading

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Making it Stick: Credibility Counts

This is Part 5 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. OK, this blog has become officially cool because I have figured out … Continue reading

Posted in Delivery, Making it Stick, TED | Tagged , , , , , , , , | 1 Comment