Eye-tracking technology shows where we look when the slides we are shown contain pictures and text. Knowing this information provides public speakers with a powerful tool for designing effective PowerPoint and Keynote presentations.
For PowerPoint slides that combine pictures of people and words, make the slides work by having the people look at the words.
Eye contact is one of the most important forms of non-verbal communication, especially for speakers. Have you ever had to endure a speaker who read from the lectern, or talked to the PowerPoint slides, or stared at the cue cards in his hand, or basically looked anywhere but at the audience? How exciting was that? Not […]