Category Archives: Making it Stick

Powerful “Stories of Unlimited”

This morning, I was rereading the chapter on storytelling in one of my favourite books, Made to Stick by Chip and Dan Health. (To see the seven-part series that I wrote on the book, you can find all the posts here.) Our … Continue reading

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Making it Stick: Tell stories

The importance of telling stories in a speech or presentation cannot be overestimated. Stories make our speeches memorable. See a great example from Steve Jobs. Continue reading

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Making it Stick: Emotion matters

This is Part 6 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. We can learn a lot, on many levels, from Mother Theresa.  We can even … Continue reading

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Making it Stick: Credibility Counts

This is Part 5 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. OK, this blog has become officially cool because I have figured out … Continue reading

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Making it Stick: Be Concrete

This is Part 4 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. Today I want to talk to you about planned initiatives to streamline … Continue reading

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Making it stick: Be unexpected

Being unexpected is a great way for public speakers to be memorable. You have to create surprise and interest for your audience. Learn how in this post and watch a great example in a talk given by Dan Pink. Continue reading

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Making it Stick: Keep it Simple

This is Part 2 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. Being simple in our presentations is not so … well … simple.  … Continue reading

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Making it stick: Introduction

This is Part 1 of a seven-part series on making speeches and presentations memorable.  It is based on the book “Made to Stick” by Chip and Dan Heath. Good speakers are memorable.  Come to think of it, bad speakers are … Continue reading

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