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Category Archives: Stories and Storytelling
“The story is everything, which means that it’s our job to tell better stories.” — Kevin Spacey In 2014, actor Kevin Spacey delivered the final keynote address to over 2,500 participants at the Content Marketing World Conference in Cleveland. The theme of … Continue reading
“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Photo courtesy of John Hyams
I recently came across the following terrific commercial from Guinness. If you have not seen it, watch the clip before reading further. As the commercial unfolded, I was thinking that the message would have something to do with perseverance and … Continue reading
“People don’t want more information. They are up to their eyeballs in information. They want faith—faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. … “Story is your path … Continue reading