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Category Archives: Stories and Storytelling
“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee Photo courtesy of John Hyams
I recently came across the following terrific commercial from Guinness. If you have not seen it, watch the clip before reading further. As the commercial unfolded, I was thinking that the message would have something to do with perseverance and … Continue reading
“People don’t want more information. They are up to their eyeballs in information. They want faith—faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. … “Story is your path … Continue reading
In this post, I return to one of my favourite themes that run through this blog: the importance of storytelling. Past posts on the subject include this one and this one. I recently came across a great TED Talk on … Continue reading
Today’s post is from Martin Shovel. Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking. He is a regular contributor to the Guardian’s Mind Your Language blog and has appeared on BBC Radio … Continue reading