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Tag: persuasion

Aristotle’s pillars of persuasion

Pillars of persuasion

More than 2,300 years ago, Aristotle wrote Rhetoric, considered by many to be the Bible of persuasive speaking. For Aristotle, rhetoric was “the ability, in each case, to see all of the available means of persuasion”. There are many means by which you can persuade your audience of something, but they all fall into one […]

The importance of a first step

First step

If the purpose of your presentation is to persuade the audience to do something, getting them to take a small, simple first step is one of the most important things that you can do to achieve your ultimate objective.

Lessons from Senegal – Part 1

Flag of Senegal

I recently had the privilege of traveling to Dakar, Senegal. There I worked with 30 officials from the United Nations (in French) to help them improve their public speaking and presentation skills. These men and women are doing important work in often difficult conditions all over Africa. It was a privilege for me to be […]

"This Moved Me" Podcast: My Interview with Sally Koering Zimney

Sally Koering Zimney

Sally Koering Zimney is a presentation coach, speaker, writer and host of the podcast, This Moved Me. She works with speakers and develops event programs. She also speaks to groups of people, helping them share their stories and move their audiences. Sally and I “met” on social media and have stayed in touch for a long time, sharing […]

Quotes for Public Speakers (No. 160) – Allan Rock

Allan Rock

“The art of advocacy is the art of persuasion. And persuading the tribunal should motivate everything counsel does. In order to be persuasive, counsel must be credible, so conceding the obvious is always important. “To be persuasive, counsel must know the case thoroughly so careful preparation is fundamental. An argument is persuasive if it is […]

Rhetorical Devices: Introduction

Anagnorisis

Rhetoric is the art of using language with persuasive effect. Aristotle wrote the classic book on the subject, On Rhetoric, in the 4th century BC. For centuries, the study of rhetoric—the ability to speak in public and to move audiences with logic, emotion and credibility—was an important component of many educational systems. Many of the rhetorical devices […]

Analysis of a Speech by Philip K. Howard

Philip K Howard

Philip K. Howard is a lawyer from New York and author of the books The Death of Common Sense, The Collapse of the Common Good and Life Without Lawyers. One of his great concerns is the manner in which his country, the United States, has become paralyzed by the proliferation of laws and lawsuits, and by the pervasive threat of litigation. […]

Quotes for Public Speakers (No. 10) – Ralph Waldo Emerson

Ralph Waldo Emerson

“Speech is power: speech is to persuade, to convert, to compel.” Ralph Waldo Emerson

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Testimonials

John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.

Karsta Goetze

TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

Andy Yen

CEO, Proton Technologies

John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

David Lindelöf

Senior Data Scientist, Expedia Group

After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.

Umberto de Pretto

Secretary General, World Road Transport Organization

I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

Thuy Khoc-Bilon

World Cancer Day Campaign Manager, Union for International Cancer Control

John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

Sara Canna

HR Specialist, World Health Organization

John is a genuine communication innovator. His seminars on gamification of public speaking learning and his interactive Rhetoric game at our conference set the tone for change and improvement in our organisation. The quality of his input, the impact he made with his audience and his effortlessly engaging style made it easy to get on board with his core messages and won over some delegates who were extremely skeptical as to the efficacy of games for learning. I simply cannot recommend him highly enough.

Thomas Scott

National Education Director, Association of Speakers Clubs UK

John joined our Global Sales Meeting in Segovia, Spain and we all participated in his "Improv(e) your Work!" session. I say “all” because it really was all interactive, participatory, learning and enjoyable. The session surprised everybody and was a fresh-air activity that brought a lot of self-reflection and insights to improve trust and confidence in each other inside our team. It´s all about communication and a good manner of speaking!"

Jon Lopez

General Manager Europe, Hayward Industries

Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

Henning Dehler

CFO European Dairy Supply Chain & Operations, Danone

Thanks to John’s excellent workshop, I have learned many important tips and techniques to become an effective public speaker. John is a fantastic speaker and teacher, with extensive knowledge of the field. His workshop was a great experience and has proven extremely useful for me in my professional and personal life.

Eric Thuillard

Senior Sales Manager, Sunrise Communications

John’s presentation skills training was a terrific investment of my time. I increased my skills in this important area and feel more comfortable when speaking to an audience. John provided the right mix between theory and practice.

Diego Brait

Director of the Jura Region, BKW Energie AG

Be BOLD. Those two words got stuck in my head and in the heads of all those ADP leaders and associates that had the privilege to see John on stage. He was our keynote speaker at our annual convention in Barcelona, and his message still remains! John puts his heart in every word. Few speakers are so credible, humble and yet super strong with large audiences!

Guadalupe Garcia

Senior Director and Talent Partner, ADP International