The importance of telling stories in a speech or presentation cannot be overestimated. Stories make our speeches memorable. See a great example from Steve Jobs.
I love a good story. As a child, I could listen for hours to the tales told by my parents, grandparents, teachers and others. As I grew older, I sought out stories through novels, films or theatre. As a parent, I thoroughly enjoyed reading books (complete with voice characterizations) to my two daughters when they were younger. […]